FreeCourseSite com Udemy - How Retargeting Works–The Complete Guide To Retargeting Ads!

1. 1. Welcome and Introduction/1. Welcome to the retargeting admasterclass (plus a sneak preview) ... Don't Skip!.mp455.44MB
2. 1. Welcome and Introduction/2. What is remarketing and retargeting Defining our objectives and purpose.mp4324.75MB
3. 2. The Digital Advertising Ecosystem Understanding How Retargeting Works/1. The Digital Advertising Ecosystem Part 1.mp4251.15MB
4. 2. The Digital Advertising Ecosystem Understanding How Retargeting Works/2. The Digital Advertising Ecosystem Part 2.mp4205.35MB
5. 2. The Digital Advertising Ecosystem Understanding How Retargeting Works/3. Understanding Ad Exchanges And How They Work.mp4383.08MB
6. 2. The Digital Advertising Ecosystem Understanding How Retargeting Works/4. What Remarketing Looks Like On The Inside.mp4123.23MB
7. 3. Developing Your Remarketing and Retargeting Strategies/1. Audiences and Segments The Foundation Of Your Remarketing Strategy.mp4142.81MB
8. 3. Developing Your Remarketing and Retargeting Strategies/2. Understanding Intent Signals and Visitor Engagement.mp4234.01MB
9. 3. Developing Your Remarketing and Retargeting Strategies/3. Behavioral Characteristics - The Composition Of Your Segments.mp4294.16MB
10. 3. Developing Your Remarketing and Retargeting Strategies/4. Combining Characteristics - Infinite Possibilities!.mp4140.13MB
11. 3. Developing Your Remarketing and Retargeting Strategies/5. Characteristics That Matter To You ... Your First Assignment.mp444.71MB
12. 4. Planning Your Retargeting Campaigns Like A Pro/1. Funnel Based Segmentation - Funnel Mapping.mp4195.32MB
13. 4. Planning Your Retargeting Campaigns Like A Pro/2. Funnel Based Segmentation - Using The Funnel To Develop Your Lists.mp4127.73MB
14. 4. Planning Your Retargeting Campaigns Like A Pro/3. Using Your Website To Plan Your Remarketing Lists.mp4378.42MB
15. 4. Planning Your Retargeting Campaigns Like A Pro/4. Mapping Your Ad Groups Using Your Lists and Values (Part 1).mp4144.01MB
16. 4. Planning Your Retargeting Campaigns Like A Pro/5. Mapping Your Ad Groups Using Your Lists and Values (Part 2).mp4134.42MB
17. 5. Using Google Analytics To Develop and Build Your Audience Segments/1. Introduction To The Google Analytics Tag.mp492.52MB
18. 5. Using Google Analytics To Develop and Build Your Audience Segments/2. Logging In To Google Analytics Account & Retrieving Your Analytics Tracking Tag.mp49.91MB
19. 5. Using Google Analytics To Develop and Build Your Audience Segments/3. Adding Your Google Analytics Tag To Your Website And Verifying That It's Working.mp453.57MB
20. 6. Tips, Tricks & Shortcuts Using Google Tag Manager as Your Tag Management System/1. The Benefits Of Using Google Tag Manager.mp416.96MB
21. 6. Tips, Tricks & Shortcuts Using Google Tag Manager as Your Tag Management System/2. Signing Into Your Google Tag Manager Account.mp414.76MB
22. 6. Tips, Tricks & Shortcuts Using Google Tag Manager as Your Tag Management System/3. Adding Your Basic Google Analytics Tag Through Google Tag Manager.mp426.6MB
23. 6. Tips, Tricks & Shortcuts Using Google Tag Manager as Your Tag Management System/4. Setting Up Custom Button and Link Click Tracking In Google Tag Manager.mp441.66MB
24. 6. Tips, Tricks & Shortcuts Using Google Tag Manager as Your Tag Management System/5. Adding Page Level Scroll Depth Tracking In Google Tag Manager.mp440MB
25. 6. Tips, Tricks & Shortcuts Using Google Tag Manager as Your Tag Management System/6. Adding Custom User Engagement Timers In Google Tag Manager.mp439.85MB
26. 6. Tips, Tricks & Shortcuts Using Google Tag Manager as Your Tag Management System/7. Adding Google Adwords Conversion Tracking Through Google Tag Manager.mp424.54MB
27. 6. Tips, Tricks & Shortcuts Using Google Tag Manager as Your Tag Management System/8. Setting Up Your Google AdWords Remarketing Tag Using Google Tag Manager.mp422.53MB
28. 7. Building Your Remarketing Audiences In Your Google Analytics Account/1. Linking Your Google AdWords and Google Analytics Accounts.mp420.29MB
29. 7. Building Your Remarketing Audiences In Your Google Analytics Account/10. Data Drilldown - Using In-Market Segments To Enhance Your Remarketing Audiences.mp430.64MB
30. 7. Building Your Remarketing Audiences In Your Google Analytics Account/2. Introduction To The Google Analytics Audience Builder.mp434.39MB
31. 7. Building Your Remarketing Audiences In Your Google Analytics Account/3. Building Remarketing Audiences In Google Analytics Based On URL Attributes.mp442.26MB
32. 7. Building Your Remarketing Audiences In Your Google Analytics Account/4. Developing Remarketing Audiences Using Your AdWords Campaigns and AdWords Data.mp438.73MB
33. 7. Building Your Remarketing Audiences In Your Google Analytics Account/5. Setting Up Remarketing Sequences In The Google Analytics Audience Builder.mp410.04MB
34. 7. Building Your Remarketing Audiences In Your Google Analytics Account/6. Setting Up Goal Based Remarketing Audiences In Google Analytics.mp425.72MB
35. 7. Building Your Remarketing Audiences In Your Google Analytics Account/7. Setting Up Event Based Audiences Using The Google Analytics Display Builder.mp437.69MB
36. 7. Building Your Remarketing Audiences In Your Google Analytics Account/8. Importing Remarketing Audiences From The Google Analytics Solutions Gallery.mp430.44MB
37. 7. Building Your Remarketing Audiences In Your Google Analytics Account/9. Data Drilldown- Using Affinity Categories To Enhance Your Remarketing Campaigns.mp442.73MB
38. 8. Introduction To Configuring Your Remarketing Campaigns In Google AdWords/1. How Google Analytics and AdWords Talk To Each Other.mp418.33MB
39. 8. Introduction To Configuring Your Remarketing Campaigns In Google AdWords/2. Importing Google Analytics Goals into AdWords For Conversion Tracking.mp414.4MB
40. 8. Introduction To Configuring Your Remarketing Campaigns In Google AdWords/3. Viewing and Analyzing Google Analytics Remarketing Audiences in Google AdWords.mp437.05MB
41. 9. Using The Google AdWords Audience Builder To Build Your Retargeting Audiences/1. Introduction To Building Retargting Ads Lists In Google AdWords.mp49.17MB
42. 9. Using The Google AdWords Audience Builder To Build Your Retargeting Audiences/2. Building and Configuring New Retargeting ads lists inside Google AdWords.mp428.35MB
43. 9. Using The Google AdWords Audience Builder To Build Your Retargeting Audiences/3. Using Custom Combinations To Effectively Sculpt Your Retargeting Ads Traffic.mp424.43MB