Lynda - SEO Keyword Strategy Oct 2017

1. 1.Introduction/01.Welcome.mp423.34MB
2. 10.Conclusion/61.Next steps.mp49.48MB
3. 2.1. Mine the Rich Resources of Keywords/03.The implications of keywords.mp418.69MB
4. 2.1. Mine the Rich Resources of Keywords/04.How can we use keywords.mp414.7MB
5. 2.1. Mine the Rich Resources of Keywords/02.What are keywords.mp411.2MB
6. 2.1. Mine the Rich Resources of Keywords/07.Read keyword data effectively.mp410.27MB
7. 2.1. Mine the Rich Resources of Keywords/05.Find keyword research resources.mp410.18MB
8. 2.1. Mine the Rich Resources of Keywords/06.View the keyword universe.mp49.61MB
9. 3.2. Managing Keyword Data for Maximum Insights/15.Develop your keyword spreadsheet.mp412.24MB
10. 3.2. Managing Keyword Data for Maximum Insights/12.Organize by prefix and suffix.mp411.11MB
11. 3.2. Managing Keyword Data for Maximum Insights/10.Utilize the long tail.mp410.71MB
12. 3.2. Managing Keyword Data for Maximum Insights/14.Plan for plurals.mp49.77MB
13. 3.2. Managing Keyword Data for Maximum Insights/09.Find initial keywords.mp48.93MB
14. 3.2. Managing Keyword Data for Maximum Insights/13.Search for synonyms.mp48.72MB
15. 3.2. Managing Keyword Data for Maximum Insights/08.Creating a keyword spreadsheet.mp48.58MB
16. 3.2. Managing Keyword Data for Maximum Insights/11.Find phrase patterns.mp47.02MB
17. 4.3. Find Searcher Intent from Keyword Searches/19.Assess the right searcher.mp414.5MB
18. 4.3. Find Searcher Intent from Keyword Searches/20.Assess competitive data.mp410.25MB
19. 4.3. Find Searcher Intent from Keyword Searches/16.Find searcher intent.mp410.02MB
20. 4.3. Find Searcher Intent from Keyword Searches/18.Research demand patterns.mp49.98MB
21. 4.3. Find Searcher Intent from Keyword Searches/22.Measure the competitive environment.mp48.81MB
22. 4.3. Find Searcher Intent from Keyword Searches/21.Measure keyword competitiveness.mp48.32MB
23. 4.3. Find Searcher Intent from Keyword Searches/17.Measure brand impact.mp45.94MB
24. 5.4. Adding Three-Dimensional Keyword Data/27.Articulating strategy.mp413.46MB
25. 5.4. Adding Three-Dimensional Keyword Data/24.Apply tools for finding keyword search trends.mp413.33MB
26. 5.4. Adding Three-Dimensional Keyword Data/25.Compare keyword trends.mp412.16MB
27. 5.4. Adding Three-Dimensional Keyword Data/26.Asking why.mp48.92MB
28. 5.4. Adding Three-Dimensional Keyword Data/23.Intersect keyword demand and keyword trends.mp45.71MB
29. 5.4. Adding Three-Dimensional Keyword Data/28.Organizing keyword data with your additional data.mp45.7MB
30. 6.5. Using Keyword Management Tools/33.Wordtracker keyword tool.mp410.03MB
31. 6.5. Using Keyword Management Tools/29.Introduction to keyword research software and options.mp49.45MB
32. 6.5. Using Keyword Management Tools/30.Raven tools.mp49.43MB
33. 6.5. Using Keyword Management Tools/31.Moz .mp49.36MB
34. 6.5. Using Keyword Management Tools/32.SEMrush.mp46.98MB
35. 7.6. Apply Keywords to Your Website/36.Evaluate your page title options.mp419.19MB
36. 7.6. Apply Keywords to Your Website/41.Implement keywords throughout your content.mp416.79MB
37. 7.6. Apply Keywords to Your Website/43.Consider alt attributes and title attributes.mp416.69MB
38. 7.6. Apply Keywords to Your Website/42.Integrate keywords within your website.mp416.66MB
39. 7.6. Apply Keywords to Your Website/38.How to utilize page structures to your advantage.mp415.76MB
40. 7.6. Apply Keywords to Your Website/39.Keep the attention of your reader with better page structure.mp413.24MB
41. 7.6. Apply Keywords to Your Website/45.Test your navigation for usefulness and understandability.mp412.94MB
42. 7.6. Apply Keywords to Your Website/44.Review your navigation for keywords.mp49.47MB
43. 7.6. Apply Keywords to Your Website/37.Understand page structure.mp48.58MB
44. 7.6. Apply Keywords to Your Website/35.See how the page title is used.mp48.45MB
45. 7.6. Apply Keywords to Your Website/40.Converge strategies of structure, scanning, and spiders.mp48.42MB
46. 7.6. Apply Keywords to Your Website/34.Familiarize yourself with the page title.mp45.43MB
47. 8.7. Apply Keywords to Your PPC Campaign/51.Add dimensions of location, timing, and word structures.mp422.53MB
48. 8.7. Apply Keywords to Your PPC Campaign/48.Balance keywords and quality score.mp420.14MB
49. 8.7. Apply Keywords to Your PPC Campaign/52.Continually improve your campaign.mp413.79MB
50. 8.7. Apply Keywords to Your PPC Campaign/49.Avoid costly mistakes.mp413.35MB
51. 8.7. Apply Keywords to Your PPC Campaign/46.Create effective ads.mp410.84MB
52. 8.7. Apply Keywords to Your PPC Campaign/50.Focus on negative keywords.mp48.74MB
53. 8.7. Apply Keywords to Your PPC Campaign/47.Learn keyword-based bidding strategies.mp47.36MB
54. 9.8. Measure Your Results/53.Do not be fooled by rankings.mp419.26MB
55. 9.8. Measure Your Results/54.Measure the right outcomes.mp416.46MB
56. 9.8. Measure Your Results/58.Troubleshoot landing page bounce rate.mp414.67MB
57. 9.8. Measure Your Results/56.Develop keyword segments in your analytics.mp414.65MB
58. 9.8. Measure Your Results/57.Evaluate landing pages for value.mp414.47MB
59. 9.8. Measure Your Results/59.Prioritize your marketing efforts.mp414.42MB
60. 9.8. Measure Your Results/55.Establish value.mp412.08MB
61. 9.8. Measure Your Results/60.SEO in Google Analytics.mp48.89MB